Music Consultant, Creative Content Producer, Editor, Writer
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Editorial

Current:

Author: Music Ally - Sandbox Guides
Co-editor: Touring Business Handbook
Contributor: IQ Mag reports - Global Arena Guide, Touring Entertainment Report,
International Ticketing Report, Global Promoters Report

Please get in touch here for commissions or to discuss potential editorial opportunities.

Previous: Features Editor - The Line of Best Fit, Journalist - Les Inrockuptibles,
Editor - Ja Ja Ja Music, Editor - Nordic Playlist


The second edition of the Touring Business Handbook was launched in early 2025, edited by myself and Eamonn Forde. The Handbook is an indispensable guide for anyone involved in planning tours. This latest edition includes contributions from many of the world’s top tax, legal, insurance, currency, and immigration specialists, who have kindly taken time to put pen to paper. Head to IQ to but the report and to find out more.


Francine has been the author of Music Ally’s Sandbox Guides since 2023, presenting monthly deep-dives into specific areas of music marketing. From TikTok to Threads, next-gen fans to merch strategies, and AI implementation to sonic branding, the Sandbox Guides offer expert insight alongside practical tips and case studies. Explore the full archive at Music Ally.


Archive

Valgeir Sigurðsson, Bedroom Community - Commissioned by Barbican Centre‘If it’s fixed, break it…’ This might not seem a typical mantra for someone running a record label, but when it comes to Reykjavík-based label Bedroom Community, it’s one that ma…

Valgeir Sigurðsson, Bedroom Community - Commissioned by Barbican Centre

‘If it’s fixed, break it…’ This might not seem a typical mantra for someone running a record label, but when it comes to Reykjavík-based label Bedroom Community, it’s one that makes perfect sense.

Nordic Playlist - Johan Renck, Director

The creator of some of the most iconic music videos of recent years, the Nordic Playlist speaks to Swedish Director Johan Renck about his Nordic Music Video Award nominated works, ‘Blackstar’ and ‘Lazarus’.

The Line of Best Fit - Paul Banks Interview

Creative Explosions and New Beginnings : Best Fit meets Paul Banks

Nordic Playlist - MØ Interview

One of the most sought after artists of the last few years, MØ’s much anticipated debut album No Mythologies To Follow arrived to critical acclaim back in 2014.

The Line Of Best Fit - Tom Jones Interview

“I don’t like sitting around too much,” states Sir Tom Jones as he welcomes me to the hotel lounge that will be his press-hosting home for the day. “Something to drink?” I thank him and place the glass on the table, knowing full well that I’ll be far too nervous to ever touch it.

Nordic Playlist - Various Video Interviews