Having worked in various sectors across the Nordic region, the UK, Germany, France and the US, Francine is a dedicated champion of new and emerging music and on a consulting level, her areas of specialisation include:
CONTENT PRODUCTION: Creative content campaigns and media plans.
STREAMING & DIGITAL OPTIMISATION: Playlist curation, streaming strategies, optimising web presence on an international scale.
INTERNATIONAL ARTIST CAMPAIGNS: Export strategies and considerations, consulting with international networks, using creative methods to assist artists to expand their audiences.
She is also a frequent commentator on current issues and concerns in the music industry, and has spoken live at events such as by:Larm (Norway), Iceland Airwaves (Iceland), Way Out West (Sweden), The Great Escape (UK), MAMA Conference (France) and Reeperbahn Festival (Germany), addressing topics ranging from the impact and future of streaming services, to strategic advice for artists looking to work in new territories.