Editorial: Touring Entertainment Report 2025

I really enjoyed being involved in putting this year’s Touring Entertainment Report together, big thanks to James Drury at IQ Mag for the commission, for which I drummed up two chapters.

The first eas exploring key trends in touring exhibitions, so big thanks to Andreas Waschk, CEO of Explorado Group, Tom Zaller, President & CEO of Imagine Exhibitions and Emelie Löfmark, Production Leader at Julius Production for offering up their vital insights into current and upcoming trends in the space.

The second feature delves into the developing opportunities for touring entertainment throughout key Asian markets. I had some fascinating chats to put this one together, thank you very much to Christoph Scholz, Director of International Projects and Exhibitions at Semmel Concerts, Blake Tatroe, Head of Asia Pacific at Proactiv Entertainment, Hong Kong’s AsiaWorld-Expo, and Marilyn Tham, General Manager, Mega Events Development & Advancement, at the Hong Kong Tourism Board for taking the time to chat.

The Touring Entertainment Report 2025 is available now from IQ.